Do-Not-Track (DNT) is a setting that is available in most modern browsers. When enabled, the browser sends a signal to any websites, visited via this browser, that the visitor does not wish to be tracked by the website, ad companies, analytics tools and similar parties.

There's still no general consensus in the industry as to how a web application must respond to the DNT signal - so you're not currently legally required to honor the signal. As such, it is currently up to each website owner to choose if or how they honor the DNT signal.

Some web browsers have the DNT signal enabled by default.

What does this mean for you and your Mouseflow recordings?

By default, Mouseflow does not honor the DNT signal, so you will still record user interactions from visitors who have the DNT setting enabled in their browser.

However, if you wish to honor the DNT signal, you have the option to enable this from the Privacy section of the Website Settings page. If you wish to enable honoring of the DNT signal, you can do so by following these steps:

  1. Sign in on your Mouseflow account
  2. Choose the website you wish to work with from the drop-down menu next to the "Help" tab.
  3. Navigate to the Website Settings page by clicking the "Settings" tab in the menu on the left side of the screen.
  4. Click the "Privacy Settings" tab.
  5. Toggle the "Honor Do-Not-Track" slider to "Yes".
  6. Click "Save".

If you choose to honor the DNT signal, you should expect to see a 10-15% drop in incoming recordings on your account. Note that this number can vary heavily depending on your website's visitor base.