Mouseflow's Funnels are the perfect tool to learn more about how visitors navigate on your site.

You can see where your visitors dropout, hesitate and convert. The most common use cases including tracking a check-out process, sign-ups, or similar. 

The Funnel data is updated in real-time, so there is no need to wait before a report is ready. You can simply create a funnel with the steps you want to track and start analyzing right away - even retroactively!

And remember, you can filter your funnel just like you can on recordings. By selecting the filter drop-down, you can segment your data by country, operating system, browser, device type, page count, duration, custom tags/variables, click-error, click rage, and so much more.

Getting started

To start using Funnels, simply navigate to the 'Funnel' section in your Mouseflow account.

Here you will find the option to create your first funnel.

Setting up a funnel is easy: just enter the step-by-step navigation journey you’d like to analyze. It can be as many or as few pages as you want.

Note: You need to enter page paths. Instead of, just enter /about.

A typical use case would be:

Landing Page > Sign-up Form > Success Page

If you want a funnel step to match a series of pages that share a common URL root, you can add the base URL path followed by an *, which acts as a wildcard.

If you already have recordings from these pages, your work is done. The funnel will be automatically generated from the data that's already in your account.

Analyzing the funnel

Once you've created a funnel, you'll have easy access to a number of valuable statistics and analytical data for the entire funnel and for each respective step throughout:


  • Visits

    This tells you exactly how many visitors entered your funnel.

  • Conversion rate

    This tells you exactly how many visitors completed the funnel (converted).

  • Edit funnel

    This gives you the option to edit the form. At any time, you can add or remove steps, or rearrange the existing steps.


  • Visits

    This tells you exactly how many visitors made it to this step of the funnel. You can see the exact number as well as the percentage (of all visitors).

  • Dropped

    This tells you exactly how many visitors dropped off at this step. You can see the exact number as well as the percentage (of visitors to this step).

  • Watch dropped/converted

    This takes you to a filter recording list, showing the recorded sessions of all visitors who dropped off at this step (or converted).

Exporting Funnel Data

You can download funnel data as a CSV-file from the results page.

How do funnels work?

Our funnels go through all data gathered on your account and detect all visitors who enter the funnel you specified. You should note that the order a visitor goes through the steps of the funnel doesn't matter: It can be

'Page 1 > Page 2 > Page 3 > Page 4'


'Page 4 > Page 2 > Page 3 > Page 1'

both count as a conversion as long as the user browses through at least all of the pages in the funnel.

You should note that any number of pages in-between each step are allowed. So, this still counts as a conversion towards the first funnel above (because the user went through Page 1 > Page 2 > Page 3 > Page 4 in succession):

'Page 1 > Page X > Page 2 > Page Y > Page 3 > Page Z > Page 4'

If at least one of the pages in the funnels is not visited, the visitor is counted as dropped at the first page that is NOT visited. This means that:

Page 1 > Page 2 > Page 4

is dropped at "Page 2", and

Page 4 > Page 1 > Page 3

is dropped at Page 1, and that

Page 2 > Page 3 > Page 4

never made it to the funnel.


Have any questions about what you just read? No worries -- reach out to us at We’d love to help you.